A purple (violet) shampoo for light to medium blonde, plus silver, grey, or white hair. Violet pigments help neutralize yellow/warm tones for a cooler, brighter look, while conditioning ingredients add moisture so hair feels smoother. Fresh cucumber scent with fruity notes.

Benefits

• Neutralizes yellow/warm tones to keep blondes cool

• For blonde, bleached, silver, grey, and white hair

• Adds moisture and leaves hair smoother

• Gentle enough for regular use

How to use
Massage into wet hair, lather, leave briefly, then rinse well. For stronger toning, leave on 1–3 minutes. Follow with conditioner.