The Alter Ego ChromeEgo Silver Maintain Shampoo neutralizes yellow tones in blonde, gray, or bleached hair, creating a clear, cool tone. The violet pigment formula gently cleanses, protects hair color, and adds shine and vibrancy—ideal for maintaining silver and ash blonde shades.

Advantages

• Neutralizes yellow tones and warm undertones

• Enhances cool, silvery reflections

• Gently cleanses and protects the color

• Gives shine and smoothness

• Ideal for blonde, grey or bleached hair

Application
Massage into damp hair, leave on for 1–3 minutes, and rinse thoroughly. Repeat as needed.