Experience fresh laundry with Felce Azzurra Pure Freshness. It smells incredibly clean, crisp, and invigorating. It’s the classic scent of freshly washed laundry. This concentrate contains special scent capsules that release the fragrance gradually over time. The formula leaves fabrics soft and supple, making them easier to iron.  It has been dermatologically tested and is gentle on sensitive skin. Since this is a concentrate, the 900 ml bottle lasts for an impressive 45 wash cycles.