The ultimate rescue for vibrant blonde: This highly concentrated purple shampoo gently cleanses, repairs hair bonds, and neutralizes unwanted yellow tones for a cool, luminous finish.

• Effective Neutralization: Premium violet pigments eliminate brassy and yellow tones in blonde, lightened, or gray hair.

• Strengthening Repair: Features proven Olaplex Bond Building technology to reconnect broken disulfide bonds within the hair.

• Customizable Intensity: Control the toning level by adjusting the leave-in time—from a subtle refresh to a bold, cool platinum look.

• Non-Drying Formula: Provides a thorough cleanse without stripping moisture or stressing delicate hair structures.

• Visible Brightness: Delivers up to three times more brightness compared to standard purple shampoos after just one wash.

Application: Apply to wet hair, lather fully, and let process for 1 to 3 minutes (up to 5 minutes for maximum neutralization). Rinse thoroughly with warm water.