Transform your hair into vibrant rose red with La Riche Directions Rose Red. This semi-permanent hair dye without ammonia or oxidizing agents conditions your hair while colouring and delivers intense magenta-red tones. The vegan formula lasts approximately 3-10 washes and fades gently without harsh lines. Perfect for pre-lightened or blonde hair to create expressive colour statements. The nourishing texture protects your hair from drying out and leaves it silky soft. Discover your new favourite shade for creative looks that turn heads.