Transform your hair into intense purple with La Riche Directions Deep Purple. This semi-permanent hair colour without peroxide colours your hair gently while conditioning it with vegan ingredients. The English formula creates vibrant tones on pre-bleached hair and fades gradually over multiple washes. Your hair feels soft and conditioned after colouring, while the shade expresses your personality. Perfect for anyone who loves bold colours and avoids animal testing. Discover your new Deep Purple now at owleen.ch.