Revlon Revlonissimo Color Sublime 77.66 Medium Blonde Purple Red Very Intense, 75 ml, is a permanent hair color; the double 66 at the end indicates maximum intensity. It is a deep red with a cool purple undertone. The hair color is ammonia-free, has no pungent odor, and is significantly gentler on your scalp and hair structure. The product is vegan and made with sustainable and natural ingredients.

Important note: This is a professional-grade hair color, so you’ll also need an oxidizer (developer). Don’t forget to order the matching developer at the same time so you can get started right away.