The Reuzel Concrete Hold Matte Pomade gives your hair extra strong hold with a matte, natural finish. The water-based formula allows you to restyle throughout the day without sticking or flaking. Perfect for fine to medium hair – create modern styles with a textured look. Your hair stays flexible and workable, while the subtle vanilla cola scent adds a masculine touch. Simply work into towel-dried or dry hair and shape as desired. Discover now the look that lasts all day.