Want a deep, rich black for your hair? La Riche Directions Ebony hair dye delivers intense colour without ammonia, peroxide or PPD. The vegan formula conditions while colouring, leaving your hair soft and smooth. Ebony creates an elegant black that lasts 6-10 washes and blends perfectly with other Directions shades. This semi-permanent colour works best on pre-lightened hair and contains no harsh chemicals. Discover this cult favourite from England and turn your hair into a statement.