{"title":"La Riché","description":"\u003ch2\u003eLa Riché Directions – Vibrant Hair Colour for Home Use\u003c\/h2\u003e\n\u003cp\u003eLa Riché Directions is the British cult brand for semi-permanent hair colours. Since the 1970s, the brand has stood for intense, vibrant colours that condition the hair rather than damage it – without ammonia or hydrogen peroxide.\u003c\/p\u003e\n\u003cp\u003eFrom vivid reds and deep blues to soft pastels and grey – Directions offers over 40 shades for creative, expressive looks.\u003c\/p\u003e","products":[{"product_id":"directions-semi-permanent-conditioner-color-dark-tulip-100-ml","title":"Directions Dark Tulip, 100 ml","description":"\u003cp\u003e Directions Dark Tulip, 100 ml from La Riché – professional quality for your styling.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Professional hair care quality\u003cbr\u003e\n ✔ Ideal for daily use\u003c\/p\u003e\n\n\n\u003cp\u003e Application depends on the product type – please follow the instructions on the packaging.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53793465860422,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/directions-semi-permanent-conditioner-color-dark-tulip-100-ml.jpg?v=1733528150"},{"product_id":"directions-semi-permanent-conditioner-color-neon-red-100-ml","title":"Directions Neon Red, 100 ml","description":"\u003cp\u003eDirections Neon Red, 100 ml from La Riché – professional quality for your styling.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Professional hair care quality\u003cbr\u003e\n ✔ Ideal for daily use\u003c\/p\u003e\n\n\n\u003cp\u003e Application depends on the product type – please follow the instructions on the packaging.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53796375855430,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/directions-semi-permanent-conditioner-color-neon-red-100-ml.jpg?v=1733573203"},{"product_id":"directions-semi-permanent-conditioner-color-rubin-red-100-ml","title":"Directions Rubin Red, 100 ml","description":"\u003cp\u003e Directions Ruby Red, 100 ml from La Riché – professional quality for your styling.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Professional hair care quality\u003cbr\u003e\n ✔ Ideal for daily use\u003c\/p\u003e\n\n\n\u003cp\u003e Application depends on the product type – please follow the instructions on the packaging.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53796428480838,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/directions-semi-permanent-conditioner-color-rubin-100-ml.jpg?v=1733573720"},{"product_id":"directions-semi-permanent-conditioner-color-atlantic-blue-100-ml","title":"Directions Atlantic Blue, 100 ml","description":"\u003cp\u003e Directions Atlantic Blue, 100 ml from La Riché – professional quality for your styling.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Professional hair care quality\u003cbr\u003e\n ✔ Ideal for daily use\u003c\/p\u003e\n\n\n\u003cp\u003e Application depends on the product type – please follow the instructions on the packaging.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53796469702982,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/directions-semi-permanent-conditioner-color-atlantic-blue-100-ml-2.jpg?v=1733574137"},{"product_id":"directions-semi-permanent-conditioner-color-ebony-100-ml","title":"La Riche Directions Ebony Semi-Permanent Hair Dye, 100 ml","description":"\u003cp\u003eWant a deep, rich black for your hair? La Riche Directions Ebony hair dye delivers intense colour without ammonia, peroxide or PPD. The vegan formula conditions while colouring, leaving your hair soft and smooth. Ebony creates an elegant black that lasts 6-10 washes and blends perfectly with other Directions shades. This semi-permanent colour works best on pre-lightened hair and contains no harsh chemicals. Discover this cult favourite from England and turn your hair into a statement.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53796514496838,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/directions-semi-permanent-conditioner-color-ebony-100-ml.jpg?v=1733574548"},{"product_id":"directions-semi-permanent-conditioner-color-lagoon-blue-100-ml","title":"Directions Lagoon Blue, 100 ml","description":"\u003cp\u003e Directions Lagoon Blue, 100 ml from La Riché – professional quality for your styling.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Professional hair care quality\u003cbr\u003e\n ✔ Ideal for daily use\u003c\/p\u003e\n\n\n\u003cp\u003e Application depends on the product type – please follow the instructions on the packaging.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53796559094086,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/directions-semi-permanent-conditioner-color-lagoon-blue-100-ml.jpg?v=1733574932"},{"product_id":"directions-semi-permanent-conditioner-color-midnight-blue-100-ml","title":"Directions Midnight Blue, 100 ml","description":"\u003cp\u003e Directions Midnight Blue, 100 ml by La Riché – professional quality for your styling.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Professional hair care quality\u003cbr\u003e\n ✔ Ideal for daily use\u003c\/p\u003e\n\n\n\u003cp\u003e Application depends on the product type – please follow the instructions on the packaging.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53796650877254,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/directions-semi-permanent-conditioner-color-midnight-blue-100-ml.jpg?v=1733575511"},{"product_id":"directions-semi-permanent-conditioner-color-silver-100-ml","title":"Directions Silver, 100 ml","description":"\u003cp\u003e Directions Silver, 100 ml from La Riché – professional quality for your styling.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Professional hair care quality\u003cbr\u003e\n ✔ Ideal for daily use\u003c\/p\u003e\n\n\n\u003cp\u003e Application depends on the product type – please follow the instructions on the packaging.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53796716118342,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/directions-semi-permanent-conditioner-color-silver-100-ml.jpg?v=1733576168"},{"product_id":"la-riche-directions-semi-permanent-conditioner-apricot-100-ml","title":"Directions Apricot, 100 ml","description":"\u003cp\u003e Directions Apricot, 100 ml by La Riché – professional quality for your styling.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Professional hair care quality\u003cbr\u003e\n ✔ Ideal for daily use\u003c\/p\u003e\n\n\n\u003cp\u003e Application depends on the product type – please follow the instructions on the packaging.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53807981822278,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/Directions-Semi-Permanent-Conditioner-Color-apricot-100-ml.jpg?v=1733776098"},{"product_id":"la-riche-directions-semi-permanent-conditioner-vermillion-100-ml","title":"Directions Vermillion, 100 ml","description":"\u003cp\u003e Directions Vermillion, 100 ml by La Riché – professional quality for your styling.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Professional hair care quality\u003cbr\u003e\n ✔ Ideal for daily use\u003c\/p\u003e\n\n\n \u003cp\u003eApplication depends on the product type – please follow the instructions on the packaging.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53808033890630,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/La-Riche-Directions-Semi-Permanent-Conditioner-Color-Midnight-Blue-100-ml.jpg?v=1733776879"},{"product_id":"la-riche-directions-semi-permanent-conditioner-color-apple-green-100-ml","title":"Directions Apple Green, 100 ml","description":"\u003cp data-start=\"124\" data-end=\"591\"\u003eThe \u003cstrong data-start=\"154\" data-end=\"196\"\u003eLa Riché Directions Apple Green tint\u003c\/strong\u003e creates an intense, vibrant green with impressive color depth. This direct-dye hair color is \u003cstrong data-start=\"304\" data-end=\"348\"\u003evegan, cruelty-free, and ammonia-free\u003c\/strong\u003e , making it especially gentle on hair. Ideal for creative styles or individual accents, whether fully colored, in an ombré look, or as highlights. The result: a radiant apple green with rich shine and individual expressiveness.\u003c\/p\u003e\n\u003cp data-start=\"593\" data-end=\"607\"\u003e \u003cstrong data-start=\"593\" data-end=\"605\"\u003eAdvantages\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul data-start=\"608\" data-end=\"869\"\u003e\n\n\u003cli data-start=\"608\" data-end=\"652\"\u003e\n\n\u003cp data-start=\"610\" data-end=\"652\"\u003e Strong, bright color \u003cem data-start=\"637\" data-end=\"650\"\u003eApple Green\u003c\/em\u003e \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"653\" data-end=\"715\"\u003e\n\n\u003cp data-start=\"655\" data-end=\"715\"\u003e Gentle, ammonia-free formula – vegan \u0026amp; cruelty-free \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"716\" data-end=\"753\"\u003e\n\n\u003cp data-start=\"718\" data-end=\"753\"\u003e No mixing with developer necessary \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"754\" data-end=\"818\"\u003e\n\n\u003cp data-start=\"756\" data-end=\"818\"\u003e Lasts up to several washes (depending on hair structure) \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"819\" data-end=\"869\"\u003e\n\n\u003cp data-start=\"821\" data-end=\"869\"\u003e Ideal for creative color techniques \u0026amp; accent looks\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-start=\"871\" data-end=\"1123\"\u003e \u003cstrong data-start=\"871\" data-end=\"884\"\u003eApplication\u003c\/strong\u003e\u003cbr data-start=\"884\" data-end=\"887\"\u003e Apply to freshly washed, towel-dried hair and distribute evenly. Leave on for 15–30 minutes, then rinse thoroughly until the water runs clear. For more intense results, use on bleached hair.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53808057057606,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/La-Riche-Directions-Semi-Permanent-Conditioner-Color-Apple-Green-100-ml.jpg?v=1733777144"},{"product_id":"la-riche-directions-bright-daffodil-100-ml","title":"Directions Bright Daffodil, 100 ml","description":"\u003cp\u003e Directions Bright Daffodil, 100 ml from La Riché – professional quality for your styling.\u003c\/p\u003e\n\n\n\u003cp\u003e ✔ Professional hair care quality\u003cbr\u003e\n ✔ Ideal for daily use\u003c\/p\u003e\n\n\n\u003cp\u003e Application depends on the product type – please follow the instructions on the packaging.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default 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This semi-permanent hair colour without ammonia, peroxide and PPD is vegan and conditions your hair while colouring. Ideal for pre-lightened hair – simply apply, leave in, done. The intense Flamingo Pink lasts 4-10 washes and gives you a fresh, confident look. Perfect for you if you want to experiment with colour without damaging your hair. Order your Flamingo Pink now.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53814709518662,"sku":"","price":9.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/Directions-Flamingo-Pink-100-ml.jpg?v=1733861745"},{"product_id":"la-riche-directions-pastel-pink-100-ml","title":"La Riche Directions Pastel Pink, 100 ml","description":"\u003cp\u003eTransform your hair into delicate candyfloss pink with La Riche Directions Pastel Pink semi-permanent colour. The vegan formula from England conditions while colouring and leaves silky shine. 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