{"title":"Alter Ego Italy","description":"\u003ch2\u003eAlter Ego Italy – Professional Hair Care from Italy\u003c\/h2\u003e\n\u003cp\u003eFounded in Italy, Alter Ego Italy stands for high-quality professional hair care with natural ingredients. The brand combines Italian craftsmanship with the latest hair care technology – for healthy, radiant hair.\u003c\/p\u003e\n\u003cp\u003eFrom shampoos and conditioners to hair masks and styling products – Alter Ego Italy has the right solution for every hair type and every hair need.\u003c\/p\u003e","products":[{"product_id":"alter-ego-chromeego-silver-maintain-shampoo-300-ml","title":"ChromeEgo Silver Maintain Shampoo, 300 ml","description":"\u003cp data-start=\"253\" data-end=\"524\"\u003e\u003cstrong data-start=\"257\" data-end=\"303\"\u003eAlterEgo ChromeEgo Silver Maintain Shampoo\u003c\/strong\u003e refreshes blonde, grey, and silver hair and neutralizes yellow tones. The gentle formula thoroughly cleanses, strengthens the hair, and imparts a cool, clear shine for radiantly healthy blonde and silver tones.\u003c\/p\u003e\n\n\u003cp data-start=\"526\" data-end=\"541\"\u003e \u003cstrong data-start=\"526\" data-end=\"539\"\u003eAdvantages:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul data-start=\"542\" data-end=\"682\"\u003e\n\n\u003cli data-start=\"542\" data-end=\"576\"\u003e\n\n\u003cp data-start=\"544\" data-end=\"576\"\u003e Neutralizes yellow and gold tones \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"577\" data-end=\"612\"\u003e\n\n\u003cp data-start=\"579\" data-end=\"612\"\u003e Refreshes blonde and silver tones \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"613\" data-end=\"646\"\u003e\n\n\u003cp data-start=\"615\" data-end=\"646\"\u003e Adds shine and color brilliance \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"647\" data-end=\"682\"\u003e\n\n\u003cp data-start=\"649\" data-end=\"682\"\u003e Gently cleanses and conditions the hair\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"684\" data-end=\"836\"\u003e \u003cstrong data-start=\"684\" data-end=\"698\"\u003eApplication:\u003c\/strong\u003e\u003cbr data-start=\"698\" data-end=\"701\"\u003e Massage into wet hair, leave in briefly, and rinse thoroughly. For a more intense result, leave in longer.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55234532344134,"sku":null,"price":18.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/ChromEgoSilverMaintainShampoo300ml.webp?v=1760039793"},{"product_id":"alter-ego-chromeego-color-care-shampoo-300-ml","title":"ChromeEgo Color Care Shampoo, 300 ml","description":"\u003cp data-start=\"243\" data-end=\"511\"\u003e\u003cstrong data-start=\"247\" data-end=\"288\"\u003eAlterEgo ChromeEgo Color Care Shampoo\u003c\/strong\u003e gently cleanses color-treated hair and protects the color from fading. The nourishing formula strengthens the hair structure, adds shine, and preserves color vibrancy for long-lasting, radiant, and healthy-looking hair.\u003c\/p\u003e\n\n\u003cp data-start=\"513\" data-end=\"528\"\u003e \u003cstrong data-start=\"513\" data-end=\"526\"\u003eAdvantages:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul data-start=\"529\" data-end=\"674\"\u003e\n\n\u003cli data-start=\"529\" data-end=\"566\"\u003e\n\n\u003cp data-start=\"531\" data-end=\"566\"\u003e Protects and cares for colored hair \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"567\" data-end=\"601\"\u003e\n\n\u003cp data-start=\"569\" data-end=\"601\"\u003e Preserves color intensity \u0026amp; shine \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"602\" data-end=\"637\"\u003e\n\n\u003cp data-start=\"604\" data-end=\"637\"\u003e Gently cleanses and strengthens hair \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"638\" data-end=\"674\"\u003e\n\n\u003cp data-start=\"640\" data-end=\"674\"\u003e Ideal for daily use\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"676\" data-end=\"763\"\u003e \u003cstrong data-start=\"676\" data-end=\"690\"\u003eApplication:\u003c\/strong\u003e\u003cbr data-start=\"690\" data-end=\"693\"\u003e Massage into wet hair, lather and rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55234537554246,"sku":null,"price":18.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/ChromEgoColorCareShampoo300ml.webp?v=1760039906"},{"product_id":"alter-ego-cureego-silk-oil-shampoo-300-ml","title":"CureEgo Silk Oil Shampoo, 300 ml","description":"\u003cp data-start=\"235\" data-end=\"498\"\u003eThe \u003cstrong data-start=\"239\" data-end=\"276\"\u003eAlterEgo CureEgo Silk Oil Shampoo\u003c\/strong\u003e gently cleanses and intensively conditions dry, damaged, and dull hair. The luxurious formula with argan and coconut oils nourishes the hair, leaving it soft, shiny, and with a smooth, silky texture.\u003c\/p\u003e\n\n\u003cp data-start=\"500\" data-end=\"515\"\u003e \u003cstrong data-start=\"500\" data-end=\"513\"\u003eAdvantages:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul data-start=\"516\" data-end=\"674\"\u003e\n\n\u003cli data-start=\"516\" data-end=\"561\"\u003e\n\n\u003cp data-start=\"518\" data-end=\"561\"\u003e With argan and coconut oil for intensive care \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"562\" data-end=\"594\"\u003e\n\n\u003cp data-start=\"564\" data-end=\"594\"\u003e Provides moisture \u0026amp; shine \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"595\" data-end=\"629\"\u003e\n\n\u003cp data-start=\"597\" data-end=\"629\"\u003e Gently cleanses and nourishes the hair. \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"630\" data-end=\"674\"\u003e\n\n\u003cp data-start=\"632\" data-end=\"674\"\u003e Ideal for dry \u0026amp; damaged hair\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"676\" data-end=\"763\"\u003e \u003cstrong data-start=\"676\" data-end=\"690\"\u003eApplication:\u003c\/strong\u003e\u003cbr data-start=\"690\" data-end=\"693\"\u003e Massage into wet hair, lather and rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55234552627526,"sku":null,"price":18.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/CureEgoSilkOilShampoo300ml.webp?v=1760039980"},{"product_id":"alter-ego-cureego-hydraday-shampoo-300-ml","title":"CureEgo Hydraday Shampoo, 300 ml","description":"\u003cp data-start=\"240\" data-end=\"516\"\u003eThe \u003cstrong data-start=\"244\" data-end=\"281\"\u003eAlterEgo CureEgo Hydraday Shampoo\u003c\/strong\u003e gently cleanses dry and brittle hair and provides intense moisture. The nourishing formula with prickly pear extract and panthenol strengthens the hair structure, improves manageability, and gives hair a natural shine.\u003c\/p\u003e\n\n\u003cp data-start=\"518\" data-end=\"533\"\u003e \u003cstrong data-start=\"518\" data-end=\"531\"\u003eAdvantages:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul data-start=\"534\" data-end=\"669\"\u003e\n\n\u003cli data-start=\"534\" data-end=\"568\"\u003e\n\n\u003cp data-start=\"536\" data-end=\"568\"\u003e Provides intense moisture \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"569\" data-end=\"604\"\u003e\n\n\u003cp data-start=\"571\" data-end=\"604\"\u003e Gently cleanses and cares at the same time \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"605\" data-end=\"632\"\u003e\n\n\u003cp data-start=\"607\" data-end=\"632\"\u003e Strengthens the hair structure \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"633\" data-end=\"669\"\u003e\n\n\u003cp data-start=\"635\" data-end=\"669\"\u003e Adds shine and smoothness\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"671\" data-end=\"758\"\u003e \u003cstrong data-start=\"671\" data-end=\"685\"\u003eApplication:\u003c\/strong\u003e\u003cbr data-start=\"685\" data-end=\"688\"\u003e Massage into wet hair, lather and rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55234555347270,"sku":null,"price":18.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/CureEgoHydradayShampoo300ml.webp?v=1760040036"},{"product_id":"alter-ego-chromeego-silver-maintain-conditioner-300-ml","title":"ChromeEgo Silver Maintain Conditioner, 300 ml","description":"\u003cp data-start=\"261\" data-end=\"538\"\u003eThe \u003cstrong data-start=\"265\" data-end=\"315\"\u003eAlterEgo ChromeEgo Silver Maintain Conditioner\u003c\/strong\u003e neutralizes yellow tones and intensively conditions blonde, gray, and silver hair. The nourishing formula strengthens the hair structure, adds a cool shine, and preserves color brilliance for radiantly clear, supple hair.\u003c\/p\u003e\n\n\u003cp data-start=\"540\" data-end=\"555\"\u003e \u003cstrong data-start=\"540\" data-end=\"553\"\u003eAdvantages:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul data-start=\"556\" data-end=\"694\"\u003e\n\n\u003cli data-start=\"556\" data-end=\"590\"\u003e\n\n\u003cp data-start=\"558\" data-end=\"590\"\u003e Neutralizes yellow and gold tones \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"591\" data-end=\"628\"\u003e\n\n\u003cp data-start=\"593\" data-end=\"628\"\u003e Preserves cool blonde and silver tones \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"629\" data-end=\"657\"\u003e\n\n\u003cp data-start=\"631\" data-end=\"657\"\u003e Nourishes and strengthens the hair \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"658\" data-end=\"694\"\u003e\n\n\u003cp data-start=\"660\" data-end=\"694\"\u003e Adds shine and smoothness\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"696\" data-end=\"828\"\u003e \u003cstrong data-start=\"696\" data-end=\"710\"\u003eApplication:\u003c\/strong\u003e\u003cbr data-start=\"710\" data-end=\"713\"\u003e After washing your hair, massage into the lengths and ends, leave on for 2-5 minutes and rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55234738585926,"sku":null,"price":18.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/ChromEgoSilverMaintainConditioner300ml.webp?v=1760045391"},{"product_id":"alter-ego-chromeego-color-care-conditioning-cream-300-ml","title":"ChromeEgo Color Care Conditioning Cream, 300 ml ","description":"\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-466\" data-turn-id=\"d502641e-6399-4f72-a051-cefa1afb45a1\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\n\u003cdiv data-message-model-slug=\"gpt-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-id=\"1443671e-8c93-4a24-bfdd-19a08974f9f7\" data-message-author-role=\"assistant\"\u003e\n\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\n \u003cp data-start=\"265\" data-end=\"553\"\u003e\u003cstrong data-start=\"269\" data-end=\"321\"\u003eAlterEgo ChromeEgo Color Care Conditioning Cream\u003c\/strong\u003e intensively conditions color-treated hair and protects the color from fading. The creamy formula strengthens the hair structure, provides moisture, and adds shine and manageability for long-lasting, vibrant color results.\u003c\/p\u003e\n\n\u003cp data-start=\"555\" data-end=\"570\"\u003e \u003cstrong data-start=\"555\" data-end=\"568\"\u003eAdvantages:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul data-start=\"571\" data-end=\"723\"\u003e\n\n\u003cli data-start=\"571\" data-end=\"608\"\u003e\n\n\u003cp data-start=\"573\" data-end=\"608\"\u003e Protects and cares for colored hair \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"609\" data-end=\"643\"\u003e\n\n\u003cp data-start=\"611\" data-end=\"643\"\u003e Preserves color intensity \u0026amp; shine \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"644\" data-end=\"686\"\u003e\n\n\u003cp data-start=\"646\" data-end=\"686\"\u003e Moisturizes and strengthens hair \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"687\" data-end=\"723\"\u003e\n\n\u003cp data-start=\"689\" data-end=\"723\"\u003e Ideal for daily use\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"725\" data-end=\"863\"\u003e \u003cstrong data-start=\"725\" data-end=\"739\"\u003eApplication:\u003c\/strong\u003e\u003cbr data-start=\"739\" data-end=\"742\"\u003e After washing your hair, massage evenly into the lengths and ends, leave in briefly and rinse thoroughly. \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003c\/article\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55234741109062,"sku":null,"price":18.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/ChromEgoColorConditioningCream300ml.webp?v=1760045501"},{"product_id":"alter-ego-cureego-silk-oil-conditioner-300-ml","title":"CureEgo Silk Oil Conditioner, 300 ml","description":"\u003cp data-start=\"243\" data-end=\"520\"\u003eThe \u003cstrong data-start=\"247\" data-end=\"288\"\u003eAlterEgo CureEgo Silk Oil Conditioner\u003c\/strong\u003e intensively cares for dry, damaged, and dull hair. The rich formula with argan and coconut oils nourishes the hair, smooths its structure, and provides softness, shine, and easy combability without weighing it down.\u003c\/p\u003e\n\n\u003cp data-start=\"522\" data-end=\"537\"\u003e \u003cstrong data-start=\"522\" data-end=\"535\"\u003eAdvantages:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul data-start=\"538\" data-end=\"708\"\u003e\n\n\u003cli data-start=\"538\" data-end=\"583\"\u003e\n\n\u003cp data-start=\"540\" data-end=\"583\"\u003e With argan and coconut oil for intensive care \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"584\" data-end=\"620\"\u003e\n\n\u003cp data-start=\"586\" data-end=\"620\"\u003e Adds shine and smoothness \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"621\" data-end=\"663\"\u003e\n\n\u003cp data-start=\"623\" data-end=\"663\"\u003e Moisturizes and strengthens hair \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"664\" data-end=\"708\"\u003e\n\n\u003cp data-start=\"666\" data-end=\"708\"\u003e Ideal for dry \u0026amp; damaged hair\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"710\" data-end=\"835\"\u003e \u003cstrong data-start=\"710\" data-end=\"724\"\u003eApplication:\u003c\/strong\u003e\u003cbr data-start=\"724\" data-end=\"727\"\u003e After washing your hair, massage into the lengths and ends, leave on briefly and rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55234743304518,"sku":null,"price":18.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/CureEgoSilkOilConditioningCream300ml.webp?v=1760045634"},{"product_id":"alter-ego-cureego-hydraday-conditioner-200-ml","title":"Alter Ego CureEgo Hydraday Conditioner, 200 ml","description":"\u003cp data-start=\"243\" data-end=\"521\"\u003eThe Alter Ego CureEgo Hydraday Conditioner provides dry hair with essential moisture and natural shine. Its ultra-lightweight gel formula contains 96% natural ingredients like aloe vera, sunflower seeds and castor oil that smooth hair structure without weighing it down. Your hair feels soft and is easy to comb through. Thanks to its gentle composition, this conditioner is perfect for frequent use and chemically treated hair. Ideal for fine to medium hair that needs more suppleness and manageability.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55234748318022,"sku":null,"price":13.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/CureEgoHydradayConditioner200ml.webp?v=1760045746"},{"product_id":"alter-ego-chromeego-color-care-conditioner-200-ml","title":"ChromeEgo Color Care Conditioner, 200 ml","description":"\u003cp data-start=\"251\" data-end=\"534\"\u003eThe \u003cstrong data-start=\"255\" data-end=\"300\"\u003eAlterEgo ChromeEgo Color Care Conditioner\u003c\/strong\u003e intensively conditions color-treated hair and protects the color from fading. The nourishing formula strengthens the hair structure, adds shine and manageability, and ideally preserves color vibrancy for long-lasting, radiant hair.\u003c\/p\u003e\n\n\u003cp data-start=\"536\" data-end=\"551\"\u003e \u003cstrong data-start=\"536\" data-end=\"549\"\u003eAdvantages:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul data-start=\"552\" data-end=\"704\"\u003e\n\n\u003cli data-start=\"552\" data-end=\"589\"\u003e\n\n\u003cp data-start=\"554\" data-end=\"589\"\u003e Protects and cares for colored hair \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"590\" data-end=\"624\"\u003e\n\n\u003cp data-start=\"592\" data-end=\"624\"\u003e Preserves color intensity \u0026amp; shine \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"625\" data-end=\"667\"\u003e\n\n\u003cp data-start=\"627\" data-end=\"667\"\u003e Provides moisture and suppleness \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"668\" data-end=\"704\"\u003e\n\n\u003cp data-start=\"670\" data-end=\"704\"\u003e Ideal for daily use\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"706\" data-end=\"827\"\u003e \u003cstrong data-start=\"706\" data-end=\"720\"\u003eApplication:\u003c\/strong\u003e\u003cbr data-start=\"720\" data-end=\"723\"\u003e After washing your hair, massage into the lengths and ends, leave on briefly and rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55234752020806,"sku":null,"price":13.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/ChromEgoColorCareConditioner200ml.webp?v=1760045882"},{"product_id":"alter-ego-cureego-silk-blend-oil-50-ml","title":"CureEgo Silk Blend Oil, 50 ml","description":"\u003cp data-start=\"229\" data-end=\"498\"\u003e\u003cstrong data-start=\"233\" data-end=\"268\"\u003eAlterEgo CureEgo Silk Blend Oil\u003c\/strong\u003e instantly gives dry and damaged hair shine and manageability. The nourishing formula with argan and coconut oil deeply nourishes the hair, reduces frizz, and protects against split ends without leaving residue or weighing it down.\u003c\/p\u003e\n\n\u003cp data-start=\"500\" data-end=\"515\"\u003e \u003cstrong data-start=\"500\" data-end=\"513\"\u003eAdvantages:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul data-start=\"516\" data-end=\"635\"\u003e\n\n\u003cli data-start=\"516\" data-end=\"551\"\u003e\n\n\u003cp data-start=\"518\" data-end=\"551\"\u003e Nourishes and smooths dry hair \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"552\" data-end=\"580\"\u003e\n\n\u003cp data-start=\"554\" data-end=\"580\"\u003e Reduces frizz and split ends \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"581\" data-end=\"610\"\u003e\n\n\u003cp data-start=\"583\" data-end=\"610\"\u003e Provides intense shine \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"611\" data-end=\"635\"\u003e\n\n\u003cp data-start=\"613\" data-end=\"635\"\u003e With argan and coconut oil\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"637\" data-end=\"764\"\u003e \u003cstrong data-start=\"637\" data-end=\"651\"\u003eApplication:\u003c\/strong\u003e\u003cbr data-start=\"651\" data-end=\"654\"\u003e Apply a few drops to the lengths and ends of dry or towel-dried hair. Do not rinse.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55258783809862,"sku":null,"price":18.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/CureEgoSilkOil50ml.webp?v=1760466862"},{"product_id":"alter-ego-cureego-hydraday-whipped-cream-200-ml","title":"CureEgo Hydraday Whipped Cream, 200 ml","description":"\u003cp data-start=\"256\" data-end=\"559\"\u003e\u003cstrong data-start=\"260\" data-end=\"303\"\u003eAlterEgo CureEgo Hydraday Whipped Cream\u003c\/strong\u003e is a moisturizing leave-in conditioner that intensely hydrates dry and dull hair. Its creamy texture nourishes the hair, improves manageability, and adds softness and natural shine without weighing it down.\u003c\/p\u003e\n\n\u003cp data-start=\"561\" data-end=\"576\"\u003e \u003cstrong data-start=\"561\" data-end=\"574\"\u003eAdvantages:\u003c\/strong\u003e \u003c\/p\u003e\n\n\u003cul data-start=\"577\" data-end=\"728\"\u003e\n\n\u003cli data-start=\"577\" data-end=\"615\"\u003e\n\n\u003cp data-start=\"579\" data-end=\"615\"\u003e Leave-in conditioner for dry hair \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"616\" data-end=\"650\"\u003e\n\n\u003cp data-start=\"618\" data-end=\"650\"\u003e Provides intense moisture \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"651\" data-end=\"687\"\u003e\n\n\u003cp data-start=\"653\" data-end=\"687\"\u003e Adds shine and smoothness \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"688\" data-end=\"728\"\u003e\n\n\u003cp data-start=\"690\" data-end=\"728\"\u003e No rinsing required, ideal for everyday use.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"730\" data-end=\"861\"\u003e \u003cstrong data-start=\"730\" data-end=\"744\"\u003eApplication:\u003c\/strong\u003e\u003cbr data-start=\"744\" data-end=\"747\"\u003e Work a small amount evenly into towel-dried hair, do not rinse and style as usual.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55258811367750,"sku":null,"price":16.5,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/CureEgoHydradayWhippedCream200ml.webp?v=1760467417"},{"product_id":"alter-ego-stylego-power-fix-gel-250-ml","title":"Stylego Power Fix Gel, 250 ml","description":"\u003cp data-start=\"1306\" data-end=\"1507\"\u003eAlter Ego Stylego Power Fix Gel 250 ml delivers strong hold for defined styles without stickiness. The fast-drying formula adds structure, control and long-lasting shape ideal for short to medium hair.\u003c\/p\u003e\n\u003cp data-start=\"1509\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1524\"\u003eHow to use:\u003c\/strong\u003e Work a small amount into dry or slightly damp hair and style as desired.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55546532954438,"sku":null,"price":16.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-power-fix-gel-250ml.webp?v=1764622188"},{"product_id":"alter-ego-stylego-texture-touch-300-ml","title":"Stylego Texture Touch, 300 ml","description":"\u003cp data-start=\"1519\" data-end=\"1737\"\u003eAlter Ego Stylego Texture Touch, 300 ml, is a lightweight texturising spray that adds instant body, volume and a modern undone finish. The flexible formula enhances movement and definition without stickiness or weight.\u003c\/p\u003e\n\u003cp data-start=\"1739\" data-end=\"1840\"\u003e\u003cstrong data-start=\"1739\" data-end=\"1754\"\u003eHow to use:\u003c\/strong\u003e Spray onto dry hair and work through with fingers. Apply at the roots for extra lift.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55600476815686,"sku":null,"price":22.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-texture-touch-300ml.webp?v=1765220599"},{"product_id":"elter-ego-stylego-crunchy-bounce-250-ml","title":"Stylego Crunchy Bounce, 250 ml","description":"\u003cp data-start=\"1613\" data-end=\"1871\"\u003eAlter Ego Stylego Crunchy Bounce, 250 ml, is a curl-activating spray that defines, enhances and boosts bounce in wavy and curly hair. The lightweight formula reduces frizz, improves elasticity and leaves a natural, flexible finish without weighing hair down.\u003c\/p\u003e\n\u003cp data-start=\"1873\" data-end=\"1986\"\u003e\u003cstrong data-start=\"1873\" data-end=\"1888\"\u003eHow to use:\u003c\/strong\u003e Spray onto towel-dried or dry hair and scrunch curls gently. Air-dry or diffuse for best results.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55600991928646,"sku":null,"price":22.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-crunchy-bounce-250ml.webp?v=1765223827"},{"product_id":"alter-ego-stylego-elastic-shape-100-ml","title":"Stylego Elastic Shape, 100 ml","description":"\u003cp data-start=\"1553\" data-end=\"1831\"\u003eAlter Ego Stylego Elastic Shape, 100 ml, is a flexible styling cream that provides light control, definition and natural texture. It shapes the hair while staying soft and elastic, leaving a smooth, non-sticky finish. Perfect for natural styles, soft waves or refined detailing.\u003c\/p\u003e\n\u003cp data-start=\"1833\" data-end=\"1919\"\u003e\u003cstrong data-start=\"1833\" data-end=\"1848\"\u003eHow to use:\u003c\/strong\u003e Work a small amount into dry or towel-dried hair and style as desired.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55601007919430,"sku":null,"price":22.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-elastic-shape-100-ml-2.webp?v=1765224306"},{"product_id":"alter-ego-stylego-extra-grip-mousse-250-ml","title":"Stylego Extra Grip Mousse, 250 ml","description":"\u003cp data-start=\"1553\" data-end=\"1795\"\u003eAlter Ego Stylego Extra Grip Mousse, 250 ml, is a strong-hold styling mousse that boosts volume, structure and long-lasting control. The lightweight formula delivers powerful hold without stickiness, leaving hair full, defined and manageable.\u003c\/p\u003e\n\u003cp data-start=\"1797\" data-end=\"1891\"\u003e\u003cstrong data-start=\"1797\" data-end=\"1812\"\u003eHow to use:\u003c\/strong\u003e Apply to towel-dried hair, distribute evenly and blow-dry or style as desired.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55601019519302,"sku":null,"price":17.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-extra-grip-mousse-250ml.webp?v=1765224418"},{"product_id":"alter-ego-stylego-eco-air-320-ml","title":"Stylego Eco Air, 320 ml","description":"\u003cp data-start=\"1517\" data-end=\"1738\"\u003eAlter Ego Stylego Eco Air, 320 ml, is an eco-friendly hairspray that provides flexible, lightweight hold. The fast-drying formula keeps styles in place without stickiness or heaviness, leaving a natural look and movement.\u003c\/p\u003e\n\u003cp data-start=\"1740\" data-end=\"1827\"\u003e\u003cstrong data-start=\"1740\" data-end=\"1755\"\u003eHow to use:\u003c\/strong\u003e Spray evenly onto dry hair from 20–30 cm away. Layer for stronger hold.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55601024139590,"sku":null,"price":19.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-eco-air-320ml.webp?v=1765224655"},{"product_id":"alter-ego-stylego-primer-175-ml","title":"Stylego Primer, 175 ml","description":"\u003cp data-start=\"1648\" data-end=\"1940\"\u003eAlter Ego Stylego Primer, 175 ml, is a multi-purpose prepping spray that detangles, smooths, reduces frizz and provides heat protection. It enhances manageability, evens out the hair surface and creates the ideal base for any hairstyle — whether blow-drying, straightening or natural styling.\u003c\/p\u003e\n\u003cp data-start=\"1942\" data-end=\"2026\"\u003e\u003cstrong data-start=\"1942\" data-end=\"1957\"\u003eHow to use:\u003c\/strong\u003e Spray onto towel-dried hair, distribute evenly and style as desired.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55601034101062,"sku":null,"price":19.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-primer-175ml.webp?v=1765224903"},{"product_id":"alter-ego-stylego-hi-t-security-300-ml","title":"Stylego Hi-T Security, 300 ml","description":"\u003cp data-start=\"1725\" data-end=\"2009\"\u003eAlter Ego Stylego Hi-T Security, 300 ml, is a lightweight heat protection spray designed to shield hair during blow-drying, straightening or curling. It creates an invisible protective layer, reduces moisture loss and prevents heat damage while leaving the hair smooth and controlled.\u003c\/p\u003e\n\u003cp data-start=\"2011\" data-end=\"2109\"\u003e\u003cstrong data-start=\"2011\" data-end=\"2026\"\u003eHow to use:\u003c\/strong\u003e Spray evenly onto towel-dried hair. For hot tools, apply additionally to dry hair.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55605869052230,"sku":null,"price":18.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-hi-t-security-300ml.webp?v=1765305503"},{"product_id":"alter-ego-passion-color-mask-vanilla-sky-250-ml","title":"Passion Color Mask Vanilla Sky, 250 ml","description":"\u003cp data-start=\"1721\" data-end=\"1975\"\u003eAlter Ego Passion Color Mask Vanilla Sky, 250 ml, is a nourishing colour mask that adds a soft pastel vanilla tone while hydrating and smoothing the hair. Perfect for refreshing blonde or lightened hair, enhancing tone or creating a subtle pastel effect.\u003c\/p\u003e\n\u003cp data-start=\"1977\" data-end=\"2094\"\u003e\u003cstrong data-start=\"1977\" data-end=\"1992\"\u003eHow to use:\u003c\/strong\u003e Apply to washed, towel-dried hair, distribute evenly, leave on for 5–15 minutes and rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55605915451718,"sku":null,"price":19.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-passion-color-mask-250ml-vanilla-sky.webp?v=1765305772"},{"product_id":"alter-ego-passion-color-mask-ultra-violet-250-ml","title":"Passion Color Mask Ultra Violet, 250 ml","description":"\u003cp data-start=\"1926\" data-end=\"2232\"\u003eAlter Ego Passion Color Mask Ultra Violet, 250 ml, is a nourishing colour mask that delivers an intense cool violet tone while hydrating and smoothing the hair. It brightens colour-treated hair, counteracts yellow tones and leaves vibrant, shiny results. Ideal for blonde, lightened or violet-treated hair.\u003c\/p\u003e\n\u003cp data-start=\"2234\" data-end=\"2384\"\u003e\u003cstrong data-start=\"2234\" data-end=\"2249\"\u003eHow to use:\u003c\/strong\u003e Apply to washed, towel-dried hair, distribute evenly, leave on for 5–15 minutes depending on desired intensity, then rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55605947105606,"sku":null,"price":19.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-passion-color-mask-250ml-ultra-violet.webp?v=1765306012"},{"product_id":"alter-ego-passion-color-mask-summer-sand-250-ml","title":"Passion Color Mask Summer Sand, 250 ml","description":"\u003cp data-start=\"1818\" data-end=\"2127\"\u003eAlter Ego Passion Color Mask Summer Sand, 250 ml, is a nourishing colour mask that adds a warm sandy beige tone while smoothing and hydrating the hair. It refreshes blonde or lightened hair, enhances soft natural highlights and leaves a silky shine. Ideal for tonal refinement or a subtle summer beige effect.\u003c\/p\u003e\n\u003cp data-start=\"2129\" data-end=\"2279\"\u003e\u003cstrong data-start=\"2129\" data-end=\"2144\"\u003eHow to use:\u003c\/strong\u003e Apply to washed, towel-dried hair, distribute evenly, leave on for 5–15 minutes depending on desired intensity, then rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55605964538182,"sku":null,"price":19.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-passion-color-mask-250ml-summer-land.webp?v=1765306209"},{"product_id":"alter-ego-passion-color-mask-spicy-chocolate-250-ml","title":"Passion Color Mask Spicy Chocolate, 250 ml","description":"\u003cp data-start=\"1809\" data-end=\"2092\"\u003eAlter Ego Passion Color Mask Spicy Chocolate, 250 ml, delivers a warm chocolate tone with vibrant spicy undertones while deeply nourishing the hair. It enhances brown shades, boosts shine and smooths the hair surface, making it ideal for natural brunette, coloured or lightened hair.\u003c\/p\u003e\n\u003cp data-start=\"2094\" data-end=\"2240\"\u003e\u003cstrong data-start=\"2094\" data-end=\"2109\"\u003eHow to use:\u003c\/strong\u003e Apply to washed, towel-dried hair, distribute evenly, leave on for 5–15 minutes depending on desired depth, then rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55605976432966,"sku":null,"price":19.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-passion-color-mask-250ml-spicy-chocolate.webp?v=1765306385"},{"product_id":"alter-ego-passion-color-mask-orange-juice-250-ml","title":"Passion Color Mask Orange Juice, 250 ml","description":"\u003cp data-start=\"1836\" data-end=\"2083\"\u003eAlter Ego Passion Color Mask Orange Juice, 250 ml, adds a vibrant warm orange shade with bright, fresh reflections while deeply hydrating and smoothing the hair. Perfect for blonde or lightened hair wanting more radiance and a sunny orange effect.\u003c\/p\u003e\n\u003cp data-start=\"2085\" data-end=\"2235\"\u003e\u003cstrong data-start=\"2085\" data-end=\"2100\"\u003eHow to use:\u003c\/strong\u003e Apply to washed, towel-dried hair, distribute evenly, leave on for 5–15 minutes depending on desired intensity, then rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55605994160454,"sku":null,"price":19.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-passion-color-mask-250ml-orange-juice.webp?v=1765306588"},{"product_id":"alter-ego-passion-color-mask-hot-moka-250-ml","title":"Alter Ego Italy Passion Color Mask Hot Moka (250 ml) – Color Refreshing Mask","description":"\u003cp\u003eAlter Ego Passion Color Mask Hot Moka, 250 ml, is a combination of a nourishing mask and instant-acting pigments. It deeply nourishes your hair while intensifying the color. Hot Moka is a rich, warm brown shade that adds new depth to dull hair and neutralizes unwanted tones. Ideal for chestnut brown to dark chocolate brown. Thanks to its acidic pH, the cuticle layer of your hair is smoothed, resulting in extreme shine. The ingredients are enriched with nourishing oils that make the hair supple and improve manageability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e After shampooing, distribute evenly through towel-dried hair, leave on for 3–15 minutes (depending on desired intensity), comb through, and rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606009659718,"sku":null,"price":19.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-passion-color-mask-250ml-hot-moka.webp?v=1765306773"},{"product_id":"alter-ego-passion-color-mask-copper-sunset-250-ml","title":"Passion Color Mask Copper Sunset, 250 ml","description":"\u003cp data-start=\"1802\" data-end=\"2059\"\u003eAlter Ego Passion Color Mask Copper Sunset, 250 ml, adds a warm copper tone with bright, sunlit reflections while deeply hydrating and smoothing the hair. It refreshes coloured or lightened hair and enhances warm copper shades for a vibrant, glowing finish.\u003c\/p\u003e\n\u003cp data-start=\"2061\" data-end=\"2211\"\u003e\u003cstrong data-start=\"2061\" data-end=\"2076\"\u003eHow to use:\u003c\/strong\u003e Apply to washed, towel-dried hair, distribute evenly, leave on for 5–15 minutes depending on desired intensity, then rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606245097798,"sku":null,"price":19.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-passion-color-mask-250ml-copper-sunset.webp?v=1765309324"},{"product_id":"alter-ego-passion-color-mask-cherry-berry-250-ml","title":"Passion Color Mask Cherry Berry, 250 ml","description":"\u003cp data-start=\"1792\" data-end=\"2045\"\u003eAlter Ego Passion Color Mask Cherry Berry, 250 ml, adds an intense cherry red tone with bright, vibrant reflections while deeply nourishing and smoothing the hair. It enhances red or copper shades and refreshes lightened hair with rich colour and shine.\u003c\/p\u003e\n\u003cp data-start=\"2047\" data-end=\"2197\"\u003e\u003cstrong data-start=\"2047\" data-end=\"2062\"\u003eHow to use:\u003c\/strong\u003e Apply to washed, towel-dried hair, distribute evenly, leave on for 5–15 minutes depending on desired intensity, then rinse thoroughly.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606263447878,"sku":null,"price":19.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-passion-color-mask-250ml-cherry-berry.webp?v=1765309568"},{"product_id":"alter-ego-stylego-volume-cloud-250-ml","title":"Stylego Volume Cloud, 250 ml","description":"\u003cp data-start=\"1627\" data-end=\"1903\"\u003eAlter Ego Stylego Volume Cloud, 250 ml, is an ultra-light volumising mousse that boosts root lift, fullness and airy texture. The soft foam spreads evenly, adds grip and control without weighing hair down, and creates natural, effortless volume. Ideal for fine to normal hair.\u003c\/p\u003e\n\u003cp data-start=\"1905\" data-end=\"2020\"\u003e\u003cstrong data-start=\"1905\" data-end=\"1920\"\u003eHow to use:\u003c\/strong\u003e Work an adequate amount into towel-dried hair, focusing on the roots. Blow-dry or allow to air-dry.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606301950278,"sku":null,"price":18.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-volume-cloud-250ml.webp?v=1765309737"},{"product_id":"alter-ego-stylego-wave-mist-150-ml","title":"Stylego Wave Mist, 150 ml","description":"\u003cp data-start=\"1615\" data-end=\"1841\"\u003eAlter Ego Stylego Wave Mist, 150 ml, is a lightweight texturising spray that creates soft waves, natural beach textures and flexible definition. It adds grip, enhances movement and reduces frizz without weighing the hair down.\u003c\/p\u003e\n\u003cp data-start=\"1843\" data-end=\"1937\"\u003e\u003cstrong data-start=\"1843\" data-end=\"1858\"\u003eHow to use:\u003c\/strong\u003e Spray onto towel-dried or dry hair, shape sections and let air-dry or diffuse.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606324232518,"sku":null,"price":18.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-wave-mist-150ml.webp?v=1765310006"},{"product_id":"alter-ego-stylego-air-medium-500-ml","title":"Stylego Air Medium, 500 ml","description":"\u003cp data-start=\"1589\" data-end=\"1874\"\u003eAlter Ego Stylego Air Medium, 500 ml, is a professional medium-hold hairspray that provides reliable fixation with a lightweight, natural finish. The fine mist controls frizz, keeps hairstyles flexible and avoids stickiness or heaviness. Ideal for everyday styling and soft hold looks.\u003c\/p\u003e\n\u003cp data-start=\"1876\" data-end=\"1958\"\u003e\u003cstrong data-start=\"1876\" data-end=\"1891\"\u003eHow to use:\u003c\/strong\u003e Spray evenly onto dry hair from 25–30 cm. Layer for stronger hold.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606346514758,"sku":null,"price":18.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-air-medium-500ml.webp?v=1765310180"},{"product_id":"alter-ego-stylego-liss-control-smooth-spray-150-ml","title":"Stylego Liss Control Smooth Spray, 150 ml","description":"\u003cp data-start=\"1668\" data-end=\"1955\"\u003eAlter Ego Stylego Liss Control Smooth Spray, 150 ml, is a smoothing anti-frizz spray that softens the hair, controls flyaways and delivers a silky, polished finish. The lightweight formula protects against humidity and adds shine, making it ideal for sleek styles and taming unruly hair.\u003c\/p\u003e\n\u003cp data-start=\"1957\" data-end=\"2058\"\u003e\u003cstrong data-start=\"1957\" data-end=\"1972\"\u003eHow to use:\u003c\/strong\u003e Spray onto towel-dried hair, distribute evenly and blow-dry or straighten as desired.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606369517894,"sku":null,"price":19.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-liss-control-smooth-spray-150ml.webp?v=1765310353"},{"product_id":"alter-ego-stylego-volume-powder-15-g","title":"Stylego Volume Powder, 15 g","description":"\u003cp data-start=\"1557\" data-end=\"1724\"\u003eLightweight volume powder that lifts the roots instantly and adds texture. Ideal for fine or flat hair needing extra grip and a natural matte finish.\u003c\/p\u003e\n\u003cp data-start=\"1726\" data-end=\"1815\"\u003e\u003cstrong data-start=\"1726\" data-end=\"1741\"\u003eApplication\u003c\/strong\u003e\u003cbr data-start=\"1741\" data-end=\"1744\"\u003eApply a small amount to dry roots, massage gently and style as desired.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606451667270,"sku":null,"price":23.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-volume-powder-30ml.webp?v=1765310601"},{"product_id":"alter-ego-stylego-wet-shape-100-ml","title":"Stylego Wet Shape, 100 ml","description":"\u003cp data-start=\"1465\" data-end=\"1640\"\u003eStyling gel for a defined wet look with flexible hold. Adds shine, control and structure without stickiness. Perfect for sleek styles or polished definition.\u003c\/p\u003e\n\u003cp data-start=\"1642\" data-end=\"1730\"\u003e\u003cstrong data-start=\"1642\" data-end=\"1657\"\u003eApplication\u003c\/strong\u003e\u003cbr data-start=\"1657\" data-end=\"1660\"\u003eWork a small amount into towel-dried or dry hair and style as desired.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606475194694,"sku":null,"price":23.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-wet-shape-100-ml-3.webp?v=1765311283"},{"product_id":"alter-ego-stylego-curls-amplifier-150-ml","title":"Alter Ego Italy Stylego Curls Amplifier, 150 ml","description":"\u003cp\u003eFor defined, bouncy, and hydrated curls. Tames frizz, shapes a natural curl pattern, and ensures soft, controlled movement. The formula gives curls natural bounce and shine without weighing the hair down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections: \u003c\/strong\u003eWork a small amount into towel-dried hair, distribute evenly, and let air dry or style with a diffuser. Use daily for best results.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606567108934,"sku":null,"price":26.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-curls-amplifier-150ml.webp?v=1765311346"},{"product_id":"alter-ego-stylego-weather-control-150-ml","title":"Stylego Weather Control, 150 ml","description":"\u003cp data-start=\"1469\" data-end=\"1640\"\u003eAnti-frizz cream that shields the hair from humidity and improves manageability. Smooths lengths, reduces frizz and leaves a polished, controlled finish.\u003c\/p\u003e\n\u003cp data-start=\"1642\" data-end=\"1734\"\u003e\u003cstrong data-start=\"1642\" data-end=\"1657\"\u003eApplication\u003c\/strong\u003e\u003cbr data-start=\"1657\" data-end=\"1660\"\u003eApply a small amount to damp hair, distribute evenly and style as desired.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606598074694,"sku":null,"price":21.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/alter-ego-stylego-weather-control-150ml.webp?v=1765311602"},{"product_id":"alter-ego-stylego-clay-shape-100-ml","title":"Stylego Clay Shape, 100 ml","description":"\u003cp data-start=\"1470\" data-end=\"1623\"\u003eMatte clay styling cream for strong definition and textured looks. Perfect for short to medium hair needing natural hold without shine.\u003c\/p\u003e\n\u003cp data-start=\"1625\" data-end=\"1719\"\u003e\u003cstrong data-start=\"1625\" data-end=\"1640\"\u003eApplication\u003c\/strong\u003e\u003cbr data-start=\"1640\" data-end=\"1643\"\u003eRub a small amount between the hands and apply to dry hair. Shape as needed.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":55606626156870,"sku":null,"price":19.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5271\/4566\/files\/Alter-Ego-Stylego-Clay-Shape-100-ml.webp?v=1765311793"}],"url":"https:\/\/www.owleen.ch\/en\/collections\/alter-ego.oembed","provider":"Owleen.ch","version":"1.0","type":"link"}